In August 2017, we were approached by creative director Jeremy Greenfield and the team at Saving Grace, a CBD oil producer in Boulder, CO to lead their rebrand + packaging rollout for DTC, Retail, and Web + Social Media. They had worked with a large agency in the past but found the work ultimately dissatisfying considering the large budget they'd allocated to their initial brand: they weren't showing a positive ROI like anticipated, even though the quality of their product should have spoken for itself.
We designed a brand that not only beautifully exhibited the core of Saving Grace's story, but grew their business 16x month over month for a year.
We decided the best way to communicate the 4 levels of potency weren't in total CBD in the bottle, but in the per-dose strength. Thus, this simple and effective nomenclature was born. 33, 55, and 88 bottles each represented a step up in daily recovery and wellness. A gold-on-black "K9" bottle was formulated specifically for dogs.
You bet we designed a website-- e-commerce and everything!
